9 ActiveCampaign Alternatives in 2023

Looking for the top alternatives to ActiveCampaign for your website?

ActiveCampaign serves as a popular choice for marketing automation, boasting a robust set of features encompassing email marketing, forms, sales automation, and more. Nonetheless, you might find that an alternative suits your needs better.

In this guide, we’ll present a compilation of exceptional alternatives to ActiveCampaign that seamlessly integrate with your WordPress site.

Why Consider an Alternative to ActiveCampaign? ActiveCampaign is a well-known marketing and automation platform that empowers small businesses to engage with customers across multiple channels.

Implementing ActiveCampaign on your WordPress site enables you to launch email marketing campaigns, manage customer relationships, delve into eCommerce marketing, craft forms and landing pages, and more.

However, ActiveCampaign may not be the most suitable choice for you due to its complexity for beginners and its potentially high cost for small businesses. Moreover, it might not encompass all the features you require for marketing automation.

Furthermore, some users have voiced concerns about the quality of ActiveCampaign’s customer support.

That said, we’ve compiled a list of excellent alternatives to ActiveCampaign that can be easily integrated into your WordPress site.

  1. Constant Contact

Constant Contact stands out as a premium email marketing service with a rich selection of tools, including marketing automation, SMS marketing, event marketing, CRMs, landing pages, and more.

It ranks as a superior alternative to ActiveCampaign, offering drag-and-drop functionality for effortless automation of emails, SMS, and social media platforms. Constant Contact also boasts A/B testing, mobile apps, event marketing, forms, list-building tools, and a built-in CRM. It seamlessly integrates with over 5,000 apps, including Zapier, WooCommerce, and Salesforce.

In addition to being an automation tool, Constant Contact also excels as a WordPress newsletter tool by connecting with WPForms to facilitate easy construction of newsletter subscription forms.


  • Provides email campaign templates.
  • Offers seamless integration with WordPress.
  • More cost-effective than ActiveCampaign.
  • Offers comprehensive analytics and reporting.
  • Simplifies the transition from different platforms.


  • Lacks a free version.

Why We Recommend Constant Contact: Constant Contact stands as the ultimate ActiveCampaign alternative, featuring all the essential elements for marketing automation. It excels in SMS marketing, email marketing, social media marketing, and numerous other tools, making it an ideal choice for small businesses seeking automation solutions.

  1. HubSpot

HubSpot serves as an all-in-one marketing software offering a comprehensive suite of CRM, sales, marketing, operations, and service tools for your website.

It represents an excellent alternative to ActiveCampaign, particularly for sales automation. HubSpot’s CRM tool aids in organizing customer data and offers an intuitive visual dashboard for monitoring your entire sales funnel.

HubSpot facilitates automated email dispatch, scheduling meetings with leads from the CRM, tracking leads throughout the sales process, scoring leads based on engagement, and assessing sales performance.


  • Beyond sales automation, HubSpot provides email and SMS marketing automation.
  • Features a landing page builder, form builder, SEO recommendations, ad management, and chatbot builder.
  • Offers workflow capabilities for automating marketing tasks and supports integration with over 1,300 apps.
  • Provides a free plugin.


  • HubSpot’s paid plans might be costly for startups and small business websites.
  • Customer support may not be top-tier.

Why We Recommend HubSpot: HubSpot emerges as the premier choice for automation marketing, especially for those seeking effective sales automation. Its robust CRM capabilities make it ideal for business websites. Additionally, HubSpot covers email and SMS marketing automation, making it a well-rounded solution.

  1. Brevo

Brevo, formerly known as SendinBlue, serves as a renowned SMS and email marketing tool equipped with automation features. It simplifies automating marketing tasks such as email and SMS campaigns and WhatsApp initiatives.

Brevo empowers you to construct customized workflows, integrates a CRM, offers a drag-and-drop builder, and enables the creation of personalized automated SMS and emails.


  • Allows audience segmentation based on various demographics for automated emails and SMS messages.
  • Offers features like creating landing pages, A/B testing, transactional email services, sales platforms, and multichannel marketing capabilities.
  • More cost-effective and user-friendly compared to ActiveCampaign.


  • Brevo’s CRM encompasses basic features.
  • Limited automation features compared to other tools on this list.

Why We Recommend Brevo: Brevo is an apt choice if you’re seeking a beginner-friendly marketing automation tool with basic automation capabilities. It’s also a suitable option for small WordPress blogs due to its ease of use and free plan.

  1. Omnisend

Omnisend ranks among the leading marketing automation platforms tailored for eCommerce websites. It represents the best alternative to ActiveCampaign if you operate an online store and desire automation for emails, SMS, push notifications, WhatsApp campaigns, and more.

Omnisend enables audience segmentation based on diverse demographics to deliver targeted automated messages to users.


  • Personalization of messages with recipient-specific details such as name and location.
  • Comprehensive reports on marketing performance.
  • Creation of custom workflows, along with email templates and a visual email builder.
  • Features pre-built eCommerce workflows, an automation editor, and an automation split feature.
  • Offers various eCommerce features, including customer lifecycle data, on-site behavior, message engagement, and more.


  • Omnisend might prove expensive for small businesses.
  • Navigation can be challenging for beginners.

Why We Recommend Omnisend: Omnisend emerges as a top ActiveCampaign alternative for online stores seeking omnichannel software to manage automated emails, SMS, Facebook Messenger messages, WhatsApp messages, and push notifications.

  1. AWeber

AWeber represents a beginner-friendly alternative to ActiveCampaign, facilitating the automation of email and newsletter dispatches. It serves as a popular email marketing service, offering email templates, audience segmentation, A/B testing, analytics, and more.

AWeber also boasts integration capabilities with popular eCommerce platforms, including WooCommerce, Shopify, and Easy Digital Downloads.


  • An excellent autoresponder tool with the added benefit of creating landing pages.
  • Easy integration with your WordPress site through the free AWeber plugin.
  • Offers a free version.
  • Provides support materials, including master class sessions and live webinars.
  • Offers commendable customer support.


  • The premium plan may prove costly for small businesses.
  • The free version includes AWeber branding, which may impact your brand.
  • Limited integrations and basic automation features.

Why We Recommend AWeber: AWeber ranks as a suitable ActiveCampaign alternative for beginners, offering email marketing and basic automation features. Furthermore, it proves more cost-effective than ActiveCampaign and includes a free plan.

  1. FunnelKit Automations

FunnelKit Automations emerges as one of the top marketing automation services for WooCommerce stores. It empowers you to initiate email and SMS marketing campaigns, design automated workflows for messages, and establish drip sequences.

FunnelKit Automations facilitates automated campaigns for scenarios such as abandoned carts, win-back coupons, lead nurturing, purchase anniversaries, and more.


  • Creation of segmented and personalized messages for users.
  • Capability to design customized workflows, accompanied by a CRM, revenue tracking, A/B testing, and more.
  • Incorporates a drag-and-drop builder and a landing page builder.


  • A premium plugin that may be costly for small businesses.
  • Offers limited support.

Why We Recommend FunnelKit Automations: If you manage a WooCommerce store, FunnelKit Automations stands as an excellent choice due to its marketing automation features tailored specifically for WooCommerce.

  1. MailerLite

MailerLite stands as a favored email marketing service and ActiveCampaign alternative. It features a drag-and-drop builder, pre-made email templates, and the ability to create landing pages, newsletters, and opt-in forms.

MailerLite allows for the automation of emails when a subscriber joins a group or a customer makes a purchase. It also enables the creation of multi-trigger email automations, allowing the addition of three triggers for each automation to establish multiple entry points for a single workflow.


  • Includes analytics and reporting features.
  • Represents an extremely affordable alternative to ActiveCampaign.
  • Supports A/B testing, audience segmentation, and personalized emails to enhance user engagement.
  • Tracks your automation history.


  • Provides basic triggers and actions for automations, making complex workflows challenging to create.
  • Lacks templates in the free plan.

Why We Recommend MailerLite: MailerLite is an ideal choice for those operating on a budget, offering affordability and all the necessary features for constructing straightforward workflows.

  1. Drip

Drip stands as a robust email marketing platform enabling the creation of automated sequences of emails based on subscriber actions. It facilitates contact list segmentation to ensure messages reach the right audience.

Drip is a solid option for beginners, featuring a visual builder, integration with over 200 tools, and user-friendly design.


  • In-depth insights into email marketing performance through Drip marketing reports.
  • Incorporates a landing page builder, A/B testing tool, and ad management features.
  • Offers online courses and comprehensive documentation.


  • Slightly pricier than ActiveCampaign.
  • May not be the best choice for startups and beginners.
  • Lacks a free plan.

Why We Recommend Drip: Drip serves as an outstanding ActiveCampaign alternative for those focusing on email marketing automation. It excels as a potent email marketing service, offering the ability to automate SMS. It’s also well-suited for online stores.

  1. ConvertKit

ConvertKit represents another alternative to ActiveCampaign, allowing for the creation of intricate automation workflows through a drag-and-drop builder. This popular email marketing service features pre-made templates and enables the creation and dispatch of automated emails. Additionally, ConvertKit supports the generation of landing pages, email opt-in forms, A/B testing, email blasts, and more.


  • Allows audience segmentation based on various demographics.
  • Flexibility and an intuitive visual builder cater to beginners.
  • Offers reports and analytics for email campaigns.


  • The premium plan is required to unlock automation features, despite a free plan being available.
  • Lacks SMS or social media marketing automation capabilities.

Why We Recommend ConvertKit: Opt for ConvertKit if you seek a tool that centralizes your email campaigns and automation workflows. It proves to be an excellent choice for those new to automated marketing due to its straightforward visual builder.

What’s the Ultimate ActiveCampaign Alternative? In our expert opinion, Constant Contact stands out as the best ActiveCampaign alternative. It offers user-friendliness, seamless WordPress integration, and a wide array of automation features suited to a variety of websites and online businesses.

However, if you operate an online store, Omnisend, Drip, AWeber, and FunnelKit Automations are also solid options due to their eCommerce-specific functionalities.

Furthermore, HubSpot stands out for sales automation, boasting a powerful CRM and comprehensive automation marketing features for emails, SMS, and social media platforms.

Lastly, MailerLite proves to be a great choice for those on a tight budget, offering affordability combined with the features required to create simple workflows.

Frequently Asked Questions Here are some of the questions frequently asked by our readers about ActiveCampaign and its alternatives.

What’s better than ActiveCampaign?

There are several tools that may outperform ActiveCampaign in terms of ease of use, support, features, and pricing.

If you have a WooCommerce store, you can transition to FunnelKit Automations to access automation features specifically designed for WooCommerce.

For small business websites, Constant Contact offers a more user-friendly, cost-effective, and feature-rich alternative to ActiveCampaign.

Drip, Brevo, AWeber, ConvertKit, and Omnisend also excel in comparison to ActiveCampaign when it comes to pricing, support, and features.

Is there a free version of ActiveCampaign?

ActiveCampaign does not provide a free version. If you’re on a budget, you can explore HubSpot, which offers a free plugin.

Alternatively, you can consider using Brevo’s free plan or opt for MailerLite as an affordable ActiveCampaign alternative.

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